Leave your phone home when you go shopping!
Economy / Environment & Sciences / Society

Leave your phone home when you go shopping!

Location-based analytics are growing fast, and many IT companies are offering solutions to map the footfall and habits of customers in shopping malls by tracking their mobile phones. This may happen with shoppers’ approval, when they download a brand’s app or connect to a free Wi-Fi network, or without it, when sensors receive signals from their mobile phones without their knowledge, raising privacy questions. Continue reading

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